I'm the worst for making YouTube videos too long. I'm not at all selective when it comes to the content, I want every single bit in the final video. What I'm criticised on consistently when I upload a video is the length and the amount of needlessly added content. So sue me, though it might be due to my stubborn and conceited nature, I suffer from severe reluctance when it comes to cutting down my content.
If you look at the figures, the standard concentration period in 2012 was just 8 seconds.8 seconds! That's very little time to get someone hooked on your video that is trying to sell them something. The first 5 seconds are absolutely key, you need to hook your audience and make sure they can instantly relate. YouTube statistics show that the most popular videos are less than two and half minutes in length.
Keeping your content short and interesting seems to be the unbreakable rule when it comes to web video production. If, like me, you're not great at slicing and dicing your video enough for it swim with the big fish in the YouTube pond, then I suggest you take some time and have a look at this video. Never fear, it's around 2.7 minutes long. Norfolk web production company, Lambda Films, produce these blogs on a weekly basis if you're looking to get any more marketing tips.
The general idea of the video is to simply respect the time of your audience, it also gives some nifty ideas in keeping your audience interested. Firstly you need to reel them in with a snappy intro. If you're going to begin your video with an opener that's as miserable as Monday morning, then that's what we'll expect from the rest of the video. The rest of the video might be fantastic, but if the opening is awful then you might immediately turn away some important followers.
It takes time to become a skills editor and develop an understanding of what's relevant content and what can be brutally left on the cutting room floor. If at all possible, run it by some test audiences to ensure they continue to watch.
If you look at the figures, the standard concentration period in 2012 was just 8 seconds.8 seconds! That's very little time to get someone hooked on your video that is trying to sell them something. The first 5 seconds are absolutely key, you need to hook your audience and make sure they can instantly relate. YouTube statistics show that the most popular videos are less than two and half minutes in length.
Keeping your content short and interesting seems to be the unbreakable rule when it comes to web video production. If, like me, you're not great at slicing and dicing your video enough for it swim with the big fish in the YouTube pond, then I suggest you take some time and have a look at this video. Never fear, it's around 2.7 minutes long. Norfolk web production company, Lambda Films, produce these blogs on a weekly basis if you're looking to get any more marketing tips.
The general idea of the video is to simply respect the time of your audience, it also gives some nifty ideas in keeping your audience interested. Firstly you need to reel them in with a snappy intro. If you're going to begin your video with an opener that's as miserable as Monday morning, then that's what we'll expect from the rest of the video. The rest of the video might be fantastic, but if the opening is awful then you might immediately turn away some important followers.
It takes time to become a skills editor and develop an understanding of what's relevant content and what can be brutally left on the cutting room floor. If at all possible, run it by some test audiences to ensure they continue to watch.
About the Author:
Have a watch of Masters in Public Policy, and Masters in Politics for two great examples of online video durations done right.
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